Google Passes on 2% Tax to its UK Advertisers

From November, businesses advertising on Google Ads (formerly AdWords) will be charged an additional 2% of their click costs. For advertisers running ads in Austria and Turkey, they will now see a 5% charge from 1st November. The additional fees will be added to...

Negative keywords for Covid-19

With all Google Ads and Microsoft Ads (Bing Ads) accounts, it’s not just important to identify the keywords you do want to show up for. It is also essential to identify the keywords you don’t want to show up for. These keywords are called negative keywords. Usually,...