Snow Joke or N-ice Opportunity? How Does the Snow Affect Consumer Behaviour? The UK is set to fall under a blanket of snow later today, but how will this affect businesses? The UK is set to fall under a blanket of snow later today, but how will this affect businesses? Well, aside from potentially having … Continue reading The Impact Snow Has on Online Consumer Behaviour
With its instant results, clever insights and engaging features, it's no surprise Google AdWords is so irresistible to businesses looking to grow their company. But what about Bing? Google may have monumentally changed online marketing back in 2000, but there are many reasons why you should consider running Bing Ads as part of your online … Continue reading Should I Be Using Bing Ads?
You’ve just noticed a competitor is bidding on your brand terms, what do you do now? Competitor bidding is on the rise. When you find a competitor bidding on your terms it can be pretty annoying. After all, people searching for your brand terms is highly qualified traffic and losing them at this point can … Continue reading What To Do If Someone Is Bidding On Your Brand Terms
Last week I handed in my notice to quit my full-time job as a Digital Marketing Consultant, so I can focus on running Alix Digital. It’s been the hardest decision I’ve had to make in my career and I don’t doubt for a second that it’s one of many difficult decisions I’ll have to face … Continue reading Quitting Your Job & Starting Your Own Business – Here’s What I Learned
If you’re reading this from 26th March 2018 onwards, it may be because your AdWords account has been retired by Google. Any accounts that have not spent any money for the last 15 months will be deleted to speed up the AdWords experience. So Google deleted my account? Yes. But all is not lost. You … Continue reading Where Did My AdWords Account Go?