With all Google Ads and Microsoft Ads (Bing Ads) accounts, it’s not just important to identify the keywords you do want to show up for. It is also essential to identify the keywords you don’t want to show up for. These keywords are called negative keywords. Usually, this is a list you create at the … Continue reading Negative keywords for Covid-19
Keywords are at the heart of an SEO (search engine optimisation) project. It can often take a lot of time and effort to rank for the keywords that drive traffic to a website which is why an SEO will often pick a handful of keywords they want to focus on. However, should you be optimising … Continue reading Should you be doing SEO for misspelled keywords?
Google Ads offer charities and non-profit organisations a $10,000 per month grant to spend on their advertising, no strings attached. No really, they do. We spoke to hundreds of charities and non-profit organisations who weren’t even aware of this grant, let alone utilising the grant to increase their donations. Alix Digital decided to shout about … Continue reading Alix Digital Helping Charities Get The Free $10k A Month Google Ads Grant
Google have announced they will be removing accelerated delivery for daily spend. The news broke recently as Google reported preference to using standard delivery. This change is due to come in on 17th September. But what exactly does this mean for business’ ad spend? Well, to start to answer this question we need to explore … Continue reading PPC News: Say Goodbye to Accelerated Delivery
You may have heard a variety of responses to the question, “how long will it take to see results from SEO?” Well, let me respond with this question; how long is a piece of string? We have seen results within a couple of weeks of working on a site’s SEO (search engine optimisation). We have … Continue reading How long does SEO take to work?