Lost in digital marketing? Baffled by jargon? Don't despair… here is a simple guide on ‘keywords’ What are keywords? In simple terms ‘keywords’ are the words, terms and phrases that you want to show up for when people type a query into a search engine to find products, services and information that they are looking … Continue reading The Beginner’s Guide To Keywords
Where has the time gone? We have already reached the sixth month of 2019, but what else does the year have in store? We *should* be in the swing of our summer months but we seem to still be walking around wrapped in coats and holding umbrellas to dodge the great British weather. Having said … Continue reading Alix Digital’s 2019 So Far
Bad news for anyone hoping to produce a Google Ads report for the last month. Unfortunately, advertisers have been met with the following notification within their Google Ads interface; ‘Reporting Issue - Google Ads reporting for April 30 and May 1 (Pacific Time) is incorrect. We will update this message when the issue is resolved … Continue reading Google Reporting Issue – 30th April & 1st May 2019
Snow Joke or N-ice Opportunity? How Does the Snow Affect Consumer Behaviour? The UK is set to fall under a blanket of snow later today, but how will this affect businesses? The UK is set to fall under a blanket of snow later today, but how will this affect businesses? Well, aside from potentially having … Continue reading The Impact Snow Has on Online Consumer Behaviour
With its instant results, clever insights and engaging features, it's no surprise Google AdWords is so irresistible to businesses looking to grow their company. But what about Bing? Google may have monumentally changed online marketing back in 2000, but there are many reasons why you should consider running Bing Ads as part of your online … Continue reading Should I Be Using Bing Ads?