From November, businesses advertising on Google Ads (formerly AdWords) will be charged an additional 2% of their click costs. For advertisers running ads in Austria and Turkey, they will now see a 5% charge from 1st November. The additional fees will be added to advertisers’ invoices as ‘transactions’. The announcement was made via an email … Continue reading Google Passes on 2% Tax to its UK Advertisers
With all Google Ads and Microsoft Ads (Bing Ads) accounts, it’s not just important to identify the keywords you do want to show up for. It is also essential to identify the keywords you don’t want to show up for. These keywords are called negative keywords. Usually, this is a list you create at the … Continue reading Negative keywords for Covid-19
Keywords are at the heart of an SEO (search engine optimisation) project. It can often take a lot of time and effort to rank for the keywords that drive traffic to a website which is why an SEO will often pick a handful of keywords they want to focus on. However, should you be optimising … Continue reading Should you be doing SEO for misspelled keywords?
Google Ads offer charities and non-profit organisations a $10,000 per month grant to spend on their advertising, no strings attached. No really, they do. We spoke to hundreds of charities and non-profit organisations who weren’t even aware of this grant, let alone utilising the grant to increase their donations. Alix Digital decided to shout about … Continue reading Alix Digital Helping Charities Get The Free $10k A Month Google Ads Grant
Google have announced they will be removing accelerated delivery for daily spend. The news broke recently as Google reported preference to using standard delivery. This change is due to come in on 17th September. But what exactly does this mean for business’ ad spend? Well, to start to answer this question we need to explore … Continue reading PPC News: Say Goodbye to Accelerated Delivery