So how does Alix Digital ensure your content is just what the search engines want to see?
We base it on the three pillars of E-A-T. Expertise, Authority and Trustworthiness.
Correct information is the most important thing Google for example, are looking for. They have
made huge efforts to ensure that the websites they rank are useful and correct.
When EAT was created they hit the medical sector the hardest – or at least those not quite being
honest in the medical sector. There were so many medical related websites punished in the rankings
for the EAT update in 2018 that the update is often referred to as the ‘Medics’ update in SEO circles.
It wasn’t just the medical sector that got hit, many unreliable or questionable websites were
punished too. Google wants its search engine to be a reliable vessel for quality information. Public
health was the trigger, but many other areas of life were impacted online too.
Google wanted to promote sensible websites using good quality, correct information and demote
sites pushing baseless, evidence-less and potentially harmful information. Google wanted to see
science, not opinion. Trustworthiness over low quality content.
So in SEO circles EAT is a very good thing for honest businesses!