Digital Marketing Training & Workshops

Looking to promote a business online? Our training courses can help you learn about how to do it, take away actionable insights and find ideas that will help you get started.

Half-Day Digital Marketing Courses (online)

Our half-day digital marketing courses are designed for people who are looking to learn more about digital marketing and make it work for their business. 

The following courses are held online. Simply click on the course that suits you best for more information.

Google Ads Training (AdWords)

Looking for an introduction to Google Ads or want to improve the performance of your current Google Ads account?

Social Media For Business

Getting social media right for business is incredibly important. We’re here to show you how to create and manage the right content for your business.

Google Analytics Training

Want to know how people reached your site, how they interacted with it? This course is designed to show you how to use Analytics and more.

In-Person Digital Marketing Courses

If online courses aren’t quite your thing, we also provide in-person digital marketing workshops and events.
Check out our upcoming events below.

Beginner’s Online Marketing

In this all-day workshop, we are offering training to businesses who want to boost their online presence. 

This is perfect for businesses who have a brand, a website and are ready to take their marketing to the next level.

The day is broken into 4 different courses including:

  • Google My Business
  • Introduction to Google Ads
  • Social Media for businesses
  • Professional photography with a smartphone

Lunch and refreshments will be provided. All you need is a laptop or tablet and your phone.

Where & when?

This workshop will take place at the Alix Digital office. 
Rockfield, Longford Road, Neath Abbey, SA10 7HQ

16th December, 9am-5pm
A full itinerary of the day will be sent to attendees ahead of the workshop.

Google Ads Courses

This 3 hour course is a beginner’s introduction to Google Ads helping you to understand how it works, how to set up and run an account and how to make it work for your business.

What will I learn?

 

  • How Google Ads works
  • How to research the best keywords for your business
  • Goal setting
  • Account set up and structure
  • Keyword types (including negative keywords)
  • How to write compelling ads
  • The auction process
  • Bid strategies
  • Targeting, including location, device, demographic
  • Audience targeting, including Remarketing
  • How to measure Google Ads success

Do I need to prepare anything?

The course will be delivered online so please ensure you have a strong internet connection. If you have a Google Ads account, please have your login details to hand.

Who will be delivering the course?

The course will be delivered by Gemma Tooth Phillips, Digital Marketing executive at Alix Digital.

Gemma is passionate about helping businesses grow and achieve great leads or sales from their Google Ads account.

Spaces are limited to a maximum of 8 delegates to make sure everyone gets the most out of the session. Sign up today.

Google Analytics Courses

This 3 hour course is a beginner’s introduction to Google Analytics. It is created to help businesses understand what Analytics is for, what information can be taken from it and how it can help your business with actionable insights.

What will I learn?

 

  • What is Google Analytics?
  • What tracking is and how it is set up
  • Discovering goals and setting them up in analytics
  • How to navigate around the analytics platform
  • Intro to Google Tag Manager
  • An insight into the customer journey
  • Conversion (sales and leads) analysis
  • Custom reports and dashboards
  • How to make the most of your Analytics account
  • GA4 (The new version of Analytics)

Do I need to prepare anything?

You will need a computer or laptop and stable internet connection. If you already have an Analytics account, please have the logins to hand.

Who will be delivering the course?

The course will be delivered by Alix Charles Managing Director at Alix Digital. Alix has a decade of marketing knowledge having worked in house, as a freelancer and for a number of top Welsh Digital Marketing agencies before setting up her own company. She has delivered a large number of digital marketing courses over the years with the aim of helping many companies learn, develop and grow.

Spaces are limited to a maximum of 10 delegates to make sure everyone gets the most out of the session. Sign up today.

Digital Marketing Training Reviews

We are delighted to say, Alix (our digital marketing trainer) has received 5 star reviews on the back of every course delivered to date.  Read more about what some of the attendees had to say… 5/5 The PPC/ Google Ads course I did with Alix was very comprehensive and in-depth, would highly recommend to anyone looking to gain a good understanding in these areas. A very friendly and easy to follow course! Will Kearse – As You See It Media 5/5 Alix is really knowledgeable and helpful. She has given me loads of brilliant ideas on how to move forward with the digital marketing of my business. Emma Summerill – Travel Expert 5/5 I met with Alix for help with my business paid advertising. Everything was really well and really clearly explained to me. Alix was patient and took her time to make sure I fully understood everything I needed. She took the whole process at my pace and I’m really happy with what I learnt as a result. I would very highly recommend Alix and Alix Digital. Ann-Marie Winterburn – Spot On Driving School 5/5 Alix gave me some really practical hints and tips to improve my website and digital profile. Thanks! Steven Madeley

Digital Marketing Training FAQs

Do you offer bespoke training? Yes. We offer a wide range of courses and each one can be tailored to your business, skill level and attendees. These courses can also take place online, at the Alix Digital HQ in Neath or at your office.  Get in touch to discuss your training requirements. I’m a complete beginner, are these courses suitable for me? Absolutely! The online courses which are suitable for beginners are marked to tell you. If you are looking for a bespoke course, these courses can be tailored to your level and jargon will be taken out or explained properly. I don’t have much time to learn digital marketing No problem at all. We all get busy from time to time, but that doesn’t mean you have to refrain from learning more about digital marketing. For people with limited time, we would recommend the online courses. Most courses are just three hours and as they are online they can be taken from your own home or office.

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