Beginners Intro To Facebook For Business

Beginners Intro To Facebook For Business

About The Facebook Training Event

Are you thinking about promoting your business on Facebook but have no idea where to start? Are you worried about getting the most out of your Facebook Ads budget?

Facebook is a great place to get leads and generate a buzz around your services/products.

Attend this free 2 hour training event to get insights on:

– Linking Organic Posts & Paid Posts Together

– The Guide To Navigating Facebook Ads Manager

– How To Set Up A Facebook Ads Campaign:

– Objectives

– Name

– Audience Targeting

– Ad Placements

– Campaign Budget

– Analytics & How To Track Sales

– Hints & Tips To A Converting Ad Copy

– How To Word Your Ads

– Retargeting

Spaces are limited, book your free ticket today to avoid missing out.

————————————————

About the trainer

Our trainer for this event is Eve Oliver, PPC and Social Media Specialist at Alix Digital.

Eve has a strong passion for digital marketing and enjoys helping businesses to achieve their goals. Prior to working at Alix Digital, she has worked in-house for companies within the Finance and Health & Beauty sectors which helps her to understand marketing from both client and agency sides.

————————————————

What will I need?

– To keep the event hands-on, please bring a laptop and access to Facebook.

– Tea and coffee will be provided.

Google Analytics Training Workshop

Looking to learn about Google Analytics, its capabilities or how to make the most of it? Our Analytics workshop is here to help.

Google Analytics is a highly effective tool allowing you to understand more about how people are reaching your website and how they interact when they get there.

What will be covered in the workshop?

  • What is Google Analytics?
  • What tracking is and how it is set up
  • Discovering goals and setting them up in analytics
  • How to navigate around the analytics platform
  • Google tag manager and how to use this with Analytics
  • An insight into the customer journey and how it works
  • Conversion (sales and leads) analysis
  • Custom reports and dashboards
  • How to make the most of your Analytics account

Do I need to bring anything?

As the course is hands-on, you will need to bring a laptop and, if you already have an AdWords/Analytics account, please ensure you are able to log into your account.

Stationary will be provided (you can take these with you). Tea & coffee will also be provided.

Who will be delivering the course?

The course will be delivered by Alix Charles Managing Director at Alix Digital. Alix has a decade of marketing knowledge having worked in house, as a freelancer and for a number of top Welsh Digital Marketing agencies before setting up her own company. She has delivered a large number of digital marketing courses over the years with the aim of helping many companies learn, develop and grow.

Our testimonials

We are proud to have helped a large number of businesses learn more about Google Ads, here are some of the things our happy delegates have said:

“Worked with Alix for some bespoke Google AdWords training. She knows her stuff. Very reasonable and really beneficial. Thanks Alix”

Julie Walters – Business In Focus

“It gives me great pleasure to recommend Alix. She’s taught me so much about Paid Advertising and since she’s been training myself and my marketing manager to manage our own ad accounts their performance has significantly improve. We’re delighted she’s agreed to continue to mentor us as we move forward. I Highly Recommend Alix”

Laura – Unleash Your Potential

“I completed the Google Adwords course with Alix. Would highly recommend this course very helpful, informative and hands-on. Alix is a very helpful, friendly, professional and knowledgeable. Thank you, Alix!”

Amy – Pinpoint Manufacturing

“Alix really impressed me with the level of detail and content in her course. Alix really knows her stuff, she was able to quickly adapt her training to the level of those of us in the room to ensure that we understood what we were doing. Thank you for making this ‘black art’ so much more accessible to me.”

Anita – Freedom From Tedium

Google Ads Training Workshop

Looking for an introduction to Google Ads or want to improve the performance of your current Google Ads account?

This course is perfect for Marketing Managers, Executives or Assistants as well as Business Owners and Entrepreneurs.

What will I learn?

  • How Google Adwords works
  • How to research the best keywords for your business
  • Goal setting
  • Account set up & structure
  • Keyword types (including negative keywords)
  • How to write compelling ads
  • The AdWords auction process
  • Bid strategies
  • Targeting, including location, device, demographic
  • Audience targeting, including Remarketing for search ads, in-market and detailed demographics
  • How to measure AdWords success in Analytics

Do I need to bring anything?

As the course is hands-on, you will need to bring a laptop and, if you already have an AdWords account, please ensure you are able to log into your account.

Stationary and refreshments will be provided.

Who will be delivering the course?

The course will be delivered by Alix Charles from Alix Digital – a PPC Specialist and an all-round marketing enthusiast. Alix has many years of knowledge and has worked in house, as a freelancer and for a number of top Welsh Digital Marketing agencies before setting up her own company. She has delivered a large number of digital marketing courses over the years with the aim of helping many companies learn, develop and grow.

Our testimonials

We are proud to have helped a large number of businesses learn more about Google Ads, here are some of the things our happy delegates have said:

“Worked with Alix for some bespoke Google AdWords training. She knows her stuff. Very reasonable and really beneficial. Thanks Alix”

Julie Walters – Business In Focus

“I completed the Google Adwords course with Alix. Would highly recommend this course very helpful, informative and hands-on. Alix is a very helpful, friendly, professional and knowledgeable. Thank you Alix!”

Amy – Pinpoint Manufacturing

“Alix really impressed me with the level of detail and content in her course. Alix really knows her stuff, she was able to quickly adapt her training to the level of those of us in the room to ensure that we understood what we were doing. Thank you for making this ‘black art’ so much more accessible to me.”

Anita Davies – Freedom From Tedium

Free Google Ads Training For Charities

Learn more about using Google Ads to increase donations, attract new volunteers and promote your cause

Google Ads offer an ads grant to eligible charities that allows them the opportunity to have up to $10,000 a month worth of Google ads for free. However, not many charities know much about accessing this grant or how to make the most of these ads. To help not-for-profit organisations understand more we are running a free workshop to help them learn more.

What we will cover

  • How to apply for a Google Grant
  • How to run campaigns on Google Ads
  • How to make the most of the out of the budget
  • Ensuring your ads stay compliant

This workshop is open to all registered charities. Refreshments will be provided.