This course is perfect for Marketing Managers, Executives or Assistants as well as Business Owners and Entrepreneurs.
What will I learn?
- How Google Adwords works
- How to research the best keywords for your business
- Goal setting
- Account set up & structure
- Keyword types (including negative keywords)
- How to write compelling ads
- The AdWords auction process
- Bid strategies
- Targeting, including location, device, demographic
- Audience targeting, including Remarketing for search ads, in-market and detailed demographics
- How to measure AdWords success in Analytics
Do I need to bring anything?
As the course is hands-on, you will need to bring a laptop and, if you already have an AdWords account, please ensure you are able to log into your account.
Stationary and refreshments will be provided.
Who will be delivering the course?
The course will be delivered by Alix Charles from Alix Digital – a PPC Specialist and an all-round marketing enthusiast. Alix has many years of knowledge and has worked in house, as a freelancer and for a number of top Welsh Digital Marketing agencies before setting up her own company. She has delivered a large number of digital marketing courses over the years with the aim of helping many companies learn, develop and grow.
We are proud to have helped a large number of businesses learn more about Google Ads, here are some of the things our happy delegates have said:
“Worked with Alix for some bespoke Google AdWords training. She knows her stuff. Very reasonable and really beneficial. Thanks Alix”
Julie Walters – Business In Focus
“I completed the Google Adwords course with Alix. Would highly recommend this course very helpful, informative and hands-on. Alix is a very helpful, friendly, professional and knowledgeable. Thank you Alix!”
Amy – Pinpoint Manufacturing
“Alix really impressed me with the level of detail and content in her course. Alix really knows her stuff, she was able to quickly adapt her training to the level of those of us in the room to ensure that we understood what we were doing. Thank you for making this ‘black art’ so much more accessible to me.”
Anita Davies – Freedom From Tedium