Google Analytics is a highly effective tool allowing you to understand more about how people are reaching your website and how they interact when they get there.
What will be covered in the workshop?
- What is Google Analytics?
- What tracking is and how it is set up
- Discovering goals and setting them up in analytics
- How to navigate around the analytics platform
- Google tag manager and how to use this with Analytics
- An insight into the customer journey and how it works
- Conversion (sales and leads) analysis
- Custom reports and dashboards
- How to make the most of your Analytics account
Do I need to bring anything?
As the course is hands-on, you will need to bring a laptop and, if you already have an AdWords/Analytics account, please ensure you are able to log into your account.
Stationary will be provided (you can take these with you). Tea & coffee will also be provided.
Who will be delivering the course?
The course will be delivered by Alix Charles Managing Director at Alix Digital. Alix has a decade of marketing knowledge having worked in house, as a freelancer and for a number of top Welsh Digital Marketing agencies before setting up her own company. She has delivered a large number of digital marketing courses over the years with the aim of helping many companies learn, develop and grow.
We are proud to have helped a large number of businesses learn more about Google Ads, here are some of the things our happy delegates have said:
“Worked with Alix for some bespoke Google AdWords training. She knows her stuff. Very reasonable and really beneficial. Thanks Alix”
Julie Walters – Business In Focus
“It gives me great pleasure to recommend Alix. She’s taught me so much about Paid Advertising and since she’s been training myself and my marketing manager to manage our own ad accounts their performance has significantly improve. We’re delighted she’s agreed to continue to mentor us as we move forward. I Highly Recommend Alix”
Laura – Unleash Your Potential
“I completed the Google Adwords course with Alix. Would highly recommend this course very helpful, informative and hands-on. Alix is a very helpful, friendly, professional and knowledgeable. Thank you, Alix!”
Amy – Pinpoint Manufacturing
“Alix really impressed me with the level of detail and content in her course. Alix really knows her stuff, she was able to quickly adapt her training to the level of those of us in the room to ensure that we understood what we were doing. Thank you for making this ‘black art’ so much more accessible to me.”
Anita – Freedom From Tedium