Looking to learn about Google Analytics, its capabilities or how to make the most of it? Our Analytics workshops are here to help.
Google Analytics is a highly effective tool allowing you to understand more about how people are reaching your website and how they interact when they get there.
Book your Google Analytics course here
What will be covered in the workshop?
- What is Google Analytics?
- What tracking is and how it is set up
- Discovering goals and setting them up in analytics
- How to navigate around the analytics platform
- Google tag manager and how to use this with Analytics
- An insight into the customer journey and how it works
- Conversion (sales and leads) analysis
- Analytic reports and dashboards and how to get the information you need from them
- How to make the most of your Analytics account