Bad news for anyone hoping to produce a Google Ads report for the last month. Unfortunately, advertisers have been met with the following notification within their Google Ads interface; ‘Reporting Issue – Google Ads reporting for April 30 and May 1 (Pacific Time) is incorrect. We will update this message when the issue is resolved and the data is corrected.’

If, like at Alix Digital, you typically produce monthly reports as standard, you may be a little frustrated after Google announced; “A bug caused Google Ads reporting to show incorrect performance data for April 30 and May 1. We are working to resolve the issue quickly.”

We at Alix Digital would suggest to anybody using Google Ads to avoid making any major decisions or account changes based on data from 30th April and 1st May until the bug has been fixed and all retrospective data has fully collated.

If you have any PPC questions, feel free to get in touch.