Facebook is a social networking website and business, offering free sign-ups for personal or business use. Many of us use Facebook to connect with friends and family and keep up to date with news and our interests. Businesses also use Facebook to advertise their products and services and interact with their audience online. Whether you already have an account or are looking to set one up, take a look at the following ways to optimize your content and reach your target audience organically.

Use Attractive Images And Videos

Creating visually appealing and eye-catching content is essential to stand out in people’s busy news feeds. This however doesn’t mean you need to invest in photoshop, a photographer or a videographer. You can produce great images and videos yourself by ensuring you have good lighting and clear audio. 

You can also create an array of on-brand infographics using a number of easy to use and free online platforms. Our favourite is ‘Canva’, which has a wide-range of useful templates and graphics tools to make creating an infographic simple and fun. It also allows you to upload your company logo and select your brand colours to keep your images recognisable and unique to you and your brand. 

Engage Your Audience

The key to getting more reach on your posts is to get more engagement. Effectively, you want to get in front of your audience’s audience. Below are several top tips to consider for increasing engagement from your audience:

  1. Use Questions That Your Audience Will Be Able To (And Want To) Answer

Your audience are more likely to engage with your posts if you address them personally and encourage them to get involved. One way to do this is to end your posts with a question. This may not be directly linked to your business or product, but instead about something that your audience would be keen to answer.

  1. Respond To Comments And Any Questions From Your Audience

This can include giving their comment a thumbs up or a written reply. If there are questions it is important that you answer these clearly for all to see. If your audience see that you are not responding to comments, you will appear disengaged. This will put others off interacting with your content and will reduce your overall engagement.

  1. Post About Topics That Are Trending And Get Your Audience’s Thoughts

Posting or reposting content that’s trending will spark debate and encourage your audience’s interaction. Be careful not to post about anything too controversial though, as this could create negative connotations with your brand. You may like to post about a recent trend in your industry or a trend that your audience may be interested in. If it can be linked back to your products or services, even better!

  1. Host a Q&A To Encourage Questions From Your Page’s Audience.

Q&As are a great way to answer your audience’s questions in a fun and engaging way. It is also an opportunity to find out what your audience wants to know, which can help with generating content ideas for the future. 

You can go live and answer people’s questions in real time or create a post asking your audience to leave their questions in the comments. You could then create a separate answer post or simply answer questions in the comments section. 

Encourage User-Generated Content (UGC)

Getting your audience or customers to create content about your product or service can do wonders for your reach and aid in building trust with existing and potential customers. To inspire your audience to get involved try the following:

  1. Encourage People To Leave A Review

As consumers, we tend to trust the opinions of others more than we trust the brand itself. Other consumers usually have no bias and can honestly review a product or service. Opening up your business to reviews can create more digital word-of-mouth, increase engagement and assist others considering the same purchase.  

Once you start receiving reviews, it is also beneficial to respond to them. Responding to reviews humanizes your brand and shows that you value customer experience. It also encourages more people to leave a review as they know that you will see a comment and respond accordingly. 

  1. Encourage People To Leave Photos Or Videos

A picture says a thousand words right? Well, pictures of your customers enjoying your product or service has the potential to truly scale your brand’s footprint. 

A great way to get your audience involved is by launching a photo competition, where your customers are required to post their own photos, with your product or service, in order to win a prize. This is a great way to engage with new customers and build brand awareness. 

  1. Create A Branded Hashtag To Further Get People To Join In

You can ask your customers to use your branded hashtag when posting their pics. Not only will this get your brand out there, increasing its awareness but you can also easily find and repurpose the pictures as future posts sharing them on your stories or feed.

Trial Different Post Formats

There is a wide range of different post formats offered by Facebook. Mixing up the type of content you’re putting out can keep your page fresh and engaging. Think about using a mix of the following:

  • Image
  • Video
  • Links
  • Events (if you’re hosting one)
  • Facebook stories
  • Facebook live

Pro tip: Look out for new formats from Facebook. Facebook’s algorithm is rumoured to favour new formats, so using the new ones can help with reach as well as keep your page exciting and new.

Ask Coworkers And Friends To Engage With You Online

Getting reach from engagement can be a chicken and egg scenario. You need to get engagement to help widen your reach and by widening your reach, you’ll get more engagement.

Start the ball rolling by asking your colleagues and friends to interact with your posts. Getting your colleagues involved can be a great idea if they are in the same industry as you. Their engagement will get you in front of their audience which can help to reach further relevant audiences and get the ball rolling in the right direction.

When sharing a great article or post, think about the quality of the link first. Facebook’s algorithm takes a number of things into consideration when it comes to prioritizing a link post. The following are considered: 

  • The link’s site speed.
  • The headline (e.g. clickbait headlines are often penalized).
  • The link’s user experience, for example, a page with little-no content or a mountain of pop-ups is likely to be penalized.

Now you know how to attract and engage your audience as well as optimize your content to increase reach and brand awareness. Take these tips into account when planning your content strategy and the next time you create a post on Facebook!