The Beginner’s Guide To Keywords
Lost in digital marketing? Baffled by jargon?
Don’t despair… here is a simple guide on ‘keywords’
What are keywords?
In simple terms ‘keywords’ are the words, terms and phrases that you want to show up for when people type a query into a search engine to find products, services and information that they are looking for.
For example, let’s say you sell filofaxes and want to show up for “red leather filofax”. With some clever marketing techniques, you optimise your website for this term and when someone searches for “red leather filofax”, your website shows up. Simple huh?
Working out your keywords
Google’s advice on the matter has always been, ‘think like a customer’. In other words:
- First, think about what products or services you offer
- Consider which words and terms people are likely to use to find these products or services
- Include your keywords in your website
Where possible, try to be realistic. There is a lot of competition out there and just because you used the term ‘nail varnish’ on your page doesn’t necessarily mean your site will show up every time someone searches for it. You may want to consider using long-tail keywords (longer key phrases with more detail).
How do keywords work in practice?
Think about the industry that your business/product or information is about;
- Hair & Beauty
- Health Care
- Food Industry
- Motor Industry
- Construction etc.
Think about the location of your business, who are your potential customers/ clients? What brands do you use? Why should customers/clients come to your business over your competitors?
An example of this could be that you are a business owner of a Beauty Salon. A couple of keywords that are associated with your type of business could be:
- Beauty salon Swansea
- Shellac nail salon
- Beautician in South Wales
- Massage for joint pain near me
A tool to help you find keywords, terms and phrases is Google’s Keyword Planner. Here you will also have an insight as to how often each keyword has been searched for.
There are many keywords, terms and phrases that can be added to this list including the services that you offer, brands that you use, your location and the locations that you offer you services and products in.
Having a list of keywords associated with your business now enables you put them to good use for your business.
If you’re looking to see what keywords your site already ranks for (shows up for) our top geeky recommendation is to check out Moz’s link explorer. Whilst a paid version of this tool does provide more information, you can still get a lot of data from the free version and it’s easy to use.
Keywords and your website
With the keywords that you have found incorporate them into your websites content. By doing so it allows the search engines to identify that your site is relevant to what your potential customer/client is searching for.
Remember that your websites headings, subheadings and website text are all important so don’t forget to include the keywords in each area if possible. Although remember ‘keyword stuffing’ *technical term* where keywords are used excessively is not the way to go about it as the search engines will identify that this has happened and will not class your website as relevant in the searches. So remember to be human when writing your content and ensure that it reads correctly whilst popping those keywords, terms and phrases in where you can.
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