As more accountancy firms are turning to digital marketing to promote their services, the market is more competitive than ever before. This is why it is essential to stay ahead of the curve and find clever ways to promote your accountancy firm online.
Here at Alix Digital, we have been lucky to work with clients in the fintech industry and finance industry – particularly with accountants. That’s why we are proud to offer SEO, PPC and Content Writing services for accountancy companies.
Over time, we have learnt a number of things about the industry, such as:
PPC for accountancy can get expensive
When it comes to PPC (pay-per-click) in the accountancy industry, it can quickly get expensive. The mounting competition and more budget being plowed into campaigns from large companies can make it a risky business. We have experienced that PPC in this sector is about finding clever ways to cut the cost of running these ads, whilst still getting a great return on investment.
Breaking the mould with content can work really well
Many people believe that accountancy is a boring industry. We disagree. We know that accountants are humans… humans that save sole traders, limited companies and big business a lot of money and stress. Gone are the days of writing bullish blog posts and jargon-rich website content. In this day and age it’s important to write content with a real human voice, not a robotic textbook voice. Write the way your clients speak!
Compliance can railroad marketing ideas
Anyone working in anything remotely financial will know; compliance is important. When it comes to SEO optimisation, we have always found that we have to be exceptionally careful with accountancy. Writing must be transparent, avoid bold claims and of course the on-page small print is an SEO obstacle. We also have to be extra careful of how we write metadata and the various other elements (such as offsite SEO and onsite content) that help to drive relevant traffic to your site.
We’re actually quite similar
At Alix Digital, we live for information and data, love numbers and work to save clients money.
As an accountant you also live for information and data, love numbers and work to save clients money.
See what we mean?
We can help you get more clients
Feel like we could be a good fit working together? Get in touch with us today to discuss more and find out how we can help you achieve your goals.