PPC

Only pay when someone clicks on your ads. We can help drive relevant traffic to your site.

Alix digital marketing specialists About us page

What is PPC?

PPC (or Pay Per Click) marketing is one of the hugely effective tools available to businesses to drive not just traffic, but relevant traffic, to their website. Each time a PPC advert is successfully clicked, the business’s account is billed and a customer is converted to the relevant page, product or service advertised. The cost per click is generally quite low, especially when compared to the value of the product or service for sale – making PPC a very targeted and cost effective way to bring the right people to your website or product page.

A lot of prep work and ongoing optimisation goes into starting and running a successful PPC campaign. Researching and collating the right keywords into campaigns and ad groups, removing negative keywords (those that you don’t want to be associated with), split testing the ads and more ensure a healthy, successful PPC campaign.

Pay per click (PPC) managment, audit, Google Ads, Bing Ads, Display Ads, Social Media Ads

The benefits of PPC include:

  • Only pay for adverts that attract clicks.
  • Customer profiles can be targeted to ensure that the right customer clicks an ad relevant to them and their interests. 
  • PPC ads appear in the sponsored links section of the search engine (which is great placement in terms of visibility).
Content Writing Services

Account Audit

Looking to get a better result from your current PPC campaigns or simply want to know if your accounts could be improved? An account audit from Alix Digital will provide you with a full review and actionable insights to make your account work harder for you.

Website design and refresh servies

PPC Account Build

Looking to learn more about PPC? Or want to expand on your in-house knowledge? We have helped many companies, freelancers and marketing teams improve their knowledge with bespoke training.

SEO Services

PPC Account Management

Whether you have an in-house team or not, having someone take care of the day-to-day management of a PPC account can save time, improve resources and improve results, leaving you to take care of running your business.

Digital Marketing Training Courses

PPC Training & Consultancy

Looking to learn more about PPC? Or want to expand on your in-house knowledge? We have helped many companies, freelancers and marketing teams improve their knowledge with bespoke training.

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Tamim Shaharia

Lead Developer, Focal Inc

Let's Work Together!

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Location

622/A, Presidency Tower, Panama St, New York.

(+22) 123 456 7898

support@lawfirm.com