PPC
Only pay when someone clicks
on your ads. We can help drive
relevant traffic to your site.
PPC
Only pay when someone clicks on your ads. We can help drive relevant traffic to your site.
What is PPC?
PPC (or Pay Per Click) marketing is one of the hugely effective tools available to businesses to drive not just traffic, but relevant traffic, to their website. Each time a PPC advert is successfully clicked, the business’s account is billed and a customer is converted to the relevant page, product or service advertised. The cost per click is generally quite low, especially when compared to the value of the product or service for sale – making PPC a very targeted and cost effective way to bring the right people to your website or product page.
A lot of prep work and ongoing optimisation goes into starting and running a successful PPC campaign. Researching and collating the right keywords into campaigns and ad groups, removing negative keywords (those that you don’t want to be associated with), split testing the ads and more ensure a healthy, successful PPC campaign.
What is PPC?
PPC (or Pay Per Click) marketing is one of the hugely effective tools available to businesses to drive not just traffic, but relevant traffic, to their website. Each time a PPC advert is successfully clicked, the business’s account is billed and a customer is converted to the relevant page, product or service advertised. The cost per click is generally quite low, especially when compared to the value of the product or service for sale – making PPC a very targeted and cost effective way to bring the right people to your website or product page.
A lot of prep work and ongoing optimisation goes into starting and running a successful PPC campaign. Researching and collating the right keywords into campaigns and ad groups, removing negative keywords (those that you don’t want to be associated with), split testing the ads and more ensure a healthy, successful PPC campaign.
The benefits of PPC include:
- Only pay for adverts that attract clicks.
- Customer profiles can be targeted to ensure that the right customer clicks an ad relevant to them and their interests.
- PPC ads appear in the sponsored links section of the search engine (which is great placement in terms of visibility).
The benefits of PPC include:
- Only pay for adverts that attract clicks.
- Customer profiles can be targeted to ensure that the right customer clicks an ad relevant to them and their interests.
- PPC ads appear in the sponsored links section of the search engine (which is great placement in terms of visibility).
Account Audit
Looking to get a better result from your current PPC campaigns or simply want to know if your accounts could be improved? An account audit from Alix Digital will provide you with a full review and actionable insights to make your account work harder for you.
PPC Account Build
Looking to learn more about PPC? Or want to expand on your in-house knowledge? We have helped many companies, freelancers and marketing teams improve their knowledge with bespoke training.
PPC Account Management
Whether you have an in-house team or not, having someone take care of the day-to-day management of a PPC account can save time, improve resources and improve results, leaving you to take care of running your business.
PPC Training & Consultancy
Looking to learn more about PPC? Or want to expand on your in-house knowledge? We have helped many companies, freelancers and marketing teams improve their knowledge with bespoke training.
The PPC/ Google Ads course I did with Alix was very comprehensive and in-depth, and would highly recommend it to anyone looking to gain a good understanding in these areas. A very friendly and easy to follow course!
