What is SEO?
SEO (Search Engine Optimisation) is the art of improving a website’s traffic and ranking on search engines (like Google and Bing). Good SEO leads to your website being listed as high as possible in the search results page (below the sponsored ads), but only when your page is relevant to the search being made.
The search engines themselves need to be persuaded that your website, products and content (like blogs etc) are the best fit for the users search term.
To do this they use bots to perform a web crawl, indexing website pages and content as they go. This index then gets run through hundreds and hundreds of ranking factors which influence when and where your website should appear depending on the terms used to search for it.
For example – a website selling bananas is going to be of limited consequence or interest to someone searching ‘sports results’ or ‘car for sale near me’. The search engine bots will crawl your site to determine its relevance against the search being made. The closer the match, the more likely your website will be shown higher in the search engine results page.
As there are hundreds of ranking factors, a solid SEO strategy and no small amount of work is required to make your website as relevant to the search engines as is possible.
Alix Digital SEO Marketing Services
Alix Digital can help you identify where and when your site should show up, and what can be done to help achieve better SEO rankings. A healthy SEO foundation coupled with constant management, tailoring and regular reporting are the only way to ensure you stay ahead of the game. Have no fear, our SEO experts are on hand to take the stress away. Your website, your business, is in safe hands with us!
SEO Services include:
- Keyword research
- Link building
- Technical SEO
- Outreach & online PR
- Penalty recovery
- Onsite SEO
- Local SEO